Marketing for Small Business

CEd Home Buckeye Link Campus Map Find People Webmail

CEd

Mount Hall | 1050 Carmack Road | Columbus, OH 43210-1002 | (614) 292-8860

CEd Programs Credit Programs Credit Online Courses Noncredit On-campus Courses Noncredit Online Courses Academic Advising Accelerated CFP® Bridge Certified Manager Program Military Nonprofit Leadership Program Program 60 Contact CEd

Corporate Training

University Collaboration

Information for Businesses Distance Learning Facility Contact CEd

Information for Faculty and Staff Conference Management Distance Learning Facility Contact CEd

Buckeye Link Master Schedule of Classes Tips for Adult Students Academic Advising Career Exploration Office CEd Office Hours Class Registration

Directions and Campus Map Financial Aid Information Military Engaged Campuses Contact CEd

Credit Courses Noncredit Courses Noncredit Online Courses

CEd Programs CEd Staff Mission & Vision Statements CEd In The News Contact CEd

On-campus Courses

Business and
Communication
Courses

Computer Courses

Language and
Culture Courses

Noncredit On-Campus Courses

Marketing for Small Business
One of the greatest investments you can make in the success of your small business is in smart, thoughtful marketing. Success is not driven by what you spend on marketing but by how well you integrate marketing into the very fabric of your business offerings. This course will help you to build the framework of a complete marketing program that is practical and ready to implement and augment as you evolve marketing’s role within your company. 16 hours
Fee:	Date / Course#:
$198	Thursdays 10/1/09-11/19/09 Thursdays 1/14/10-3/4/10	F20M W20M
Time:	Registration:
6:30 p.m. - 8:30 p.m.	Click Here for Registration Information
Textbook:
Classroom materials are provided.
Learning Objectives:
Ability to plan and implement practical marketing initiatives designed to thoughtfully grow your business. Upon completion of this course, participants will: Understand how marketing impacts their company Know how to write a functional marketing plan Be able to implement practical marketing tactics Have the ability to assess results and evolve accordingly
Course Outline:
Week 1 - Introduction to marketing (Terminology/semantics, role of, discussion of current efforts by class members) Week 2 - Define your business model before your marketing plans. (Establishing the framework) Week 3 - Knowing your consumer better than your competitors. Week 4 - What's your brand, and how it impacts your marketing and business. Week 5 - Defining marketing objectives, strategies, tactics and executional plans. Week 6 - Marketing plan reviews, discussion and refinement. Week 7 - What to expect from your marketing efforts. Metrics/measurability. Week 8 - Marketing plan implementation, evaluation, innovation and evolution. Teaching/Learning Methods: 35% Lecture 65% Group/Individual Discussion

The Ohio State University | CEd Home Page
Site Map | Contact Webmaster

2009 Office of Continuing Education