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Business Classes
Marketing for Small Business

One of the greatest investments you can make in the success of your small business is in smart, thoughtful marketing. Success is not driven by what you spend on marketing but by how well you integrate marketing into the very fabric of your business offerings. This course will help you to build the framework of a complete marketing program that is practical and ready to implement and augment as you evolve marketing’s role within your company. 16 hours

Fee:

Date / Course#:

$193

 Thursday 4/3/08-5/22/08 S28M
Time: Registration: 
6:30 p.m. - 8:30 p.m.
Click Here for Registration Information
Textbook: 

One Day Marketing Plan: Organizing and Completing A Plan That Works (3rd ed. 2004) (ISBN 0071395229)
Learning Objectives:

Ability to plan and implement practical marketing initiatives designed to thoughtfully grow your business. Upon completion of this course, participants will:

  • Understand how marketing impacts their company
  • Know how to write a functional marketing plan
  • Be able to implement practical marketing tactics
  • Have the ability to assess results and evolve accordingly
Course Outline :

Week 1 - Introduction to marketing (Terminology/semantics, role of, discussion of current efforts by class members)

Week 2 - Define your business model before your marketing plans.
(Establishing the framework)

Week 3 - Knowing your consumer better than your competitors.

Week 4 - What's your brand, and how it impacts your marketing and business.

Week 5 - Defining marketing objectives, strategies, tactics and executional
plans.

Week 6 - Marketing plan reviews, discussion and refinement.

Week 7 - What to expect from your marketing efforts. Metrics/measurability.

Week 8 - Marketing plan implementation, evaluation, innovation and evolution.

Teaching/Learning Methods:

35% Lecture
65% Group/Individual Discussion